I want to be a part of an awesome story – is this a proper way to describe human life? I’ll tell of a serendipitous moment of learning. I listened to a Finnish radio programme in which a young woman told about her new book. The book (available only in Finnish, Ilmiön kaava) deals with social phenomena which come and go in public: political phenomena, eating behaviours, brands, idols, what ever. Social media helps in aggregation of these phenomena. The pattern of these phenomena is the book’s theme. The book is very practical and its intention is far from mine, it helps to sell something to anyone, it gives lists to check if you have tried properly. My intention is to understand online learning and my interest is in authentic events. In spite of that great difference, the radio programme helped me a lot. It made me change my frame from individuals to phenomena. My former attempt to understand self-organisation was in February 2011 in this blog. I was interested in crowd behavior and the answer was that leaders or organisers were always needed. I told about some cases, which aimed to ‘do something good’.
In the radio programme the premise was that nowadays everyone wants to be a part of a good story. We leave in crowds and want to share things. That is why we need phenomena to connect us with certain people. Simple positive emotions and communication between the participants are crucial. Light satisfaction is the glue of a crowd for enjoying. What is needed for an successful phenomenon (event, case) to occur?
There must be some authentic shared interest and a group of people who feel in a similar way. People want to act jointly and so that everyone still can choose his/her own way. There must be members who want to spread the message/the thing not only buy or participate once. People don’t walk in and join, they throw themselves into the process. The illusion of one’s own choice is very important. The identity is mirrored in the crowd and there must be some freedom.
The phenomenon may raise unintentionally or it may be designed and supported. First innovative people begin the process but then we need the strengtheners. They may be older idols or known things appreciated which can be connected to the process wisely (in the way which people accept).
The innovators must be sensitive to the needs and hopes of the potential crowd: what it wants to be a part of, and what it wants to be against, not belong to. There must be something old and something new, a frame is a combination. Fans and likes are an essential part of the phenomenon. The roots are growing when the members want to tell others and spread the ideas. The ideas worth spreading must be sensitively understood. Not every phenomenon is commercial but some requisite is needed. (T-shirts and so on). Passion for spreading the idea leads to emergent creative ideas.
Also the negative events may reinforce the phenomenon. How dare you to resist this lovely event is common attitude. Enemies are needed – this helped me to interpret how the rhizo14 FB group refused to accept some negative results – those must be a mistake of the researchers. I wrote about this in March in this blog.
New tribes celebrate around their totem poles and the irrational elements are connecting people, not only rational actions and discussions. Rapid heavy streams in the internet require intuitive participation. The basic need is to be charmed by something with other people and take part in something jointly, yet feeling like an independent individual. Research is not the right way to do. This is apparent in the new discussion about the rhizo14 research between Francess Bell and Simon Ensor.
How to win the obstacles when an idea is rising? If the idea is fresh and authentic, the phenomenon may rise with little work, if not, nothing happens no matter how hard one tries. How to find the people who want to spread the message and are happy doing that and those who recommend the new idea. What are the common mistakes? One of the blunders is to fall in love with one idea and forget other people’s needs. Another is to tell confused stories so that the big picture disappears (please come here everyone this is awesome). The third obstacle is to be afraid of negative comments and stop doing what is needed (save one’s jewels).
We could explore a mooc as a social cultural phenomenon. Some phenomena may become a part of identity (for instance Apple) and keep up continuous emotional binds. We =people who have been studying connectivism from the beginning can be described as a tribe which has a new branch around Dave and rhizomatic learning. We have to choose Engagement or alienation (I remember the name of Tanya’s article about rhizo14). I think that the model pattern of phenomenon describes well the rhizo-like courses without content, where community is the curriculum. The internet is full of this kind of phenomena, events, happenings, cases based on light emotions and intuitive approval. People are doing what they want in their self-developed silos. So what?
Many times I’ve been thinking that perhaps we live again the Middle Ages. What I experience is true as such and no evidence is needed. Sciences are a hobby of some old-fashioned people at mentally dead universities and our new practical journals (as Hybrid Pedagogy) tell the up-dated truth.